A Shift in Beer Preferences Brings New Drinks to the Table
About this episode
Brandon Jones discusses the evolution of beer preferences and the shift towards unique, experience-driven brews.
During the recent craft brewers conference All About Beer set up at Human Robot for a suite of podcasts. I was happy to get together with Brandon Jones, the long-time brewer and creator of Embrace the Funk. It’s a conversation that goes into the evolution of extreme beers to nuanced, complex brews. As Jones has begun to note the shift of consumer preferences, he sees a move away from hazy IPAs towards more unique, experience-driven beers. He advocates for brewers to ask questions and learn from each other. As the industry involves, he shares insight into the brewery’s cider program, which is inspired by European natural ciders. Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events. Click here to support independent journalism covering the beer industry. This Episode is Sponsored by: John I. Haas When every pound of hops matters, brewers need products that work harder in the brewhouse. LupoMAX® was engineered to deliver concentrated lupulin, intense aroma expression, and reduced process loss, helping breweries improve yields while maintaining true-to-type hop character. Available in standout varieties like Citra®, Mosaic®, Krush®…
People in this episode
Host: John Holl
Guest: Brandon Jones
Topics covered
- beer preferences
- craft brewing
- consumer trends
- cider program
- brewing techniques
Keywords
- craft beer
- hazy IPAs
- cider
- brewing
- consumer preferences
- extreme beers
- natural ciders
Sponsors
John I. Haas
Mentioned in this episode
Organizations: All About Beer, Human Robot, Embrace the Funk, Sennos
Products: LupoMAX®, Citra®, Mosaic®, Krush®
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