Now That Lager is Cool, How Long Until it's Not?

Now That Lager is Cool, How Long Until it's Not?

From Drink Beer, Think Beer With John Holl by All About Beer

June 10, 2026 · 50 min

About this episode

A panel of brewing professionals discusses staying relevant in the craft brewery world during a lager festival.

A panel conversation recorded during Notch Brewing’s Forever Lager '26 festival. A smart group of brewing professionals got together and answered the question: How do you stay relevant in a copycat craft brewery world? Guests include: Kaitlyn LeLoup, Jason Bullen, Morgan Snyder, Amanda Cardinali. Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events. Click here to support independent journalism covering the beer industry. This Episode is Sponsored by: John I. Haas When every pound of hops matters, brewers need products that work harder in the brewhouse. LupoMAX® was engineered to deliver concentrated lupulin, intense aroma expression, and reduced process loss, helping breweries improve yields while maintaining true-to-type hop character. Available in standout varieties like Citra®, Mosaic®, Krush®, and more, LupoMAX gives brewers a smarter path to bold flavor and operational efficiency. Talk with your Haas Sales Representative or visit lupohops.com for details. All About Beer At All About Beer , we’re honored to share the stories that define the beer community, and we couldn’t do it without the generous support of our underwriting…

People in this episode

Guests: Kaitlyn LeLoup, Jason Bullen, Morgan Snyder, Amanda Cardinali

Topics covered

  • craft beer
  • brewing industry
  • lager
  • relevance in brewing
  • copycat breweries
  • beer festivals

Keywords

  • lager
  • craft brewery
  • brewing professionals
  • Notch Brewing
  • beer industry
  • independent journalism

Sponsors

John I. Haas

Mentioned in this episode

Organizations: Notch Brewing, All About Beer

Products: LupoMAX®, Citra®, Mosaic®, Krush®

More episodes of Drink Beer, Think Beer With John Holl

Explore listener stats, chart rankings, contacts and more on the Drink Beer, Think Beer With John Holl podcast page.