From Glass Lines to Variety Packs

About this episode

The episode discusses Maletto's journey in the craft beer packaging industry and features guest Rich, a former swimmer and honest salesperson.

Maletto's been at it since 1994. Started in Indiana.Moved to Eau Claire, Wisconsin specifically to handle Leinenkugel's glasspackaging at the front edge of the craft beer wave. Today they're variety pack specialists running four lines(one fully automated) for Molson Coors, Costco, Sam's Club, and a growing bookof THC, RTD, soft drink, and non-alcoholic brands. Also: Rich is a former Georgia Tech swimmer, a fantasysports columnist for an XM Radio show, and one of the most relentlessly honestsales people we've had on the show.

People in this episode

Host: Samuel Anderson

Guest: Rich

Topics covered

• craft beer
• packaging
• variety packs
• business growth
• sales strategies

Keywords

• Maletto
• craft beer
• packaging
• variety packs
• sales
• Rich
• business

Mentioned in this episode

Organizations: Leinenkugel's, Molson Coors, Costco, Sam's Club

Products: THC, RTD, soft drink, non-alcoholic brands

Places: Indiana, Eau Claire, Wisconsin

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