How a Peruvian Drink Is Changing the Beverage Market

About this episode

Marcel Diels discusses his transition from entertainment to launching a Peruvian purple corn drink and the challenges he faced.

Join us as Marcel Diels, founder of Cooley, shares his journey from entertainment to beverage entrepreneurship, focusing on the unique challenges and opportunities in launching a Peruvian purple corn drink. Learn about supply chain strategies, brand building, and navigating the early stages of CPG success.

People in this episode

Host: Samuel Anderson

Guest: Marcel Diels

Topics covered

• beverage entrepreneurship
• supply chain strategies
• brand building
• CPG success
• Peruvian drinks

Keywords

• Peruvian drink
• beverage market
• entrepreneurship
• supply chain
• brand building
• CPG

Mentioned in this episode

Organizations: Cooley

Places: Peru, purple corn

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