S7 | Ep 10 | Commercial Thinking Meets Business Partnering: How to Make Data Actually Matter, with Sarah Emerson, Group Director of Insight & Business Partnering at Howden
About this episode
The episode discusses the intersection of commercial thinking and business partnering in making data impactful, featuring insights from Sarah Emerson of Howden.
In Episode 10 of Season 7 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Sarah Emerson, Group Director of Insight & Business Partnering at Howden, where they discuss why commercial thinking and business partnering are the keys to uncovering business strategy and making data genuinely matter, which includes; Why having a non-technical background can give you a competitive edge as a data leader. How to infer business strategy when corporate goals are unclear or poorly defined. Why Sarah believes commercial KPIs should always take priority over internal data metrics. How finding out what a stakeholder is bonused on is the fastest route to their engagement. Why federated operating models consistently deliver more commercial value — and why they're expensive. Why self-serve analytics will never truly scale, particularly in relationship-driven industries like insurance. How conversational AI is poised to succeed where a decade of self-serve dashboards has failed. Why inconsistent data definitions across divisions remain the biggest hidden barrier to AI adoption. The importance of executive sponsorship in driving data culture — and what to do when you don't have it…
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