EP 410 Beyond Scent Control: Brett Andrews Introduces WRAITH
About this episode
Brett Andrews discusses WRAITH, a new approach to hunter concealment that goes beyond traditional scent control.
A mature animal does not have to see a hunter to know that danger is nearby. In this episode, we sit down with outdoor innovator and inventor Brett Andrews for a fascinating conversation about WRAITH—a new approach to hunter concealment designed to go far beyond ordinary scent-control sprays. Brett explains the ideas, experimentation and product-development journey behind what WRAITH calls its 4-Way “SENSE” Eliminator. Rather than concentrating exclusively on human odor, WRAITH is designed to help reduce four potential detection signals: scent and volatile organic compounds, ultraviolet reflectance, bioelectric fields, and thermal or infrared signatures. The conversation explores how animals experience their environment differently than humans, why hunters should think beyond what they can personally see or smell, and how chemistry may offer an additional layer of concealment in the field. Brett also shares the entrepreneurial side of bringing an unconventional outdoor product to market—the testing, skepticism, setbacks and persistence involved in turning an ambitious idea into a product hunters can evaluate for themselves. Brett’s background in hunting, outdoor-product…
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