Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel

About this episode

The episode discusses how leading ecommerce brands are integrating AI into their operations while maintaining brand integrity and human oversight.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Recorded live at The Whalies. Enterprise brands are past the prompt-and-generate phase of AI. The conversation has moved to connected data, agentic media buying, personalization, attribution, and the quiet operational wins that actually move the P&L. Eric Dyck sits down with Justin Parker (Origin), Ashley Kick (DÔEN), and Martha Ann Pavoni (Universal Ads) to unpack how leading ecommerce brands are embedding AI across the commerce stack — without losing trust, measurement, or human judgment. This episode is brought to you by Triple Whale. Much of the panel centers on Moby 2, Triple Whale's agentic operator for insights and media buying — Justin Parker runs all but three of his Meta campaigns through it and has been in the beta since the start. Learn more: Triple Whale In this episode: Why business context — not the model — is the missing ingredient in most AI implementations How DÔEN rolls out AI one workflow at a time to measure real incremental lift What happens when AI runs all but three of your Meta campaigns Why connected TV and incrementality are eclipsing the click The retargeting decision where AI flatly…

People in this episode

Host: Eric Dyck

Guests: Justin Parker, Ashley Kick, Martha Ann Pavoni

Topics covered

• AI implementation
• ecommerce
• media buying
• personalization
• data analysis
• business strategy

Keywords

• AI
• ecommerce
• media buying
• personalization
• data
• business context
• incrementality
• retargeting
• human oversight

Sponsors

Triple Whale

Mentioned in this episode

Organizations: DÔEN, Origin, Universal Ads

Products: Moby 2

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