Bonus: How to Scale Amazon in 2026 – 3 Data Plays DTC Brands Are Still Missing

About this episode

Bradley Sutton discusses how DTC brands can leverage Amazon as a core growth engine and the importance of PPC and AI tools in ecommerce.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Bradley Sutton from Helium 10 joins the pod to break down how serious brands should be thinking about Amazon now: not as a backup channel, but as a core retail growth engine. We get into where Amazon fits in an omni-channel stack, how PPC has gotten way more complex, why Walmart and TikTok Shop matter more than most brands admit, and where sellers can actually use AI for efficiency. Sign Up for Helium 10: https://www.helium10.com/?utm_source=DTC&utm_medium=Podcast&utm_campaign=homepage In this episode, we cover: Why Amazon has shifted from “nice to have” to a core acquisition and retention channel How top sellers use PPC automation, dayparting, and keyword harvesting to manage spend without blowing budget What Helium 10 actually helps with, from product research and listing optimization to competitive intel and campaign management Why TikTok Shop and Walmart aren’t side quests anymore How to think about Rufus, AI shopping tools, and what actually matters right now If you’re a DTC founder or an ecommerce operator scaling across Amazon, Walmart, and TikTok Shop and you want cleaner CAC, better retail media…

People in this episode

Guest: Bradley Sutton

Topics covered

• Amazon growth
• PPC automation
• ecommerce strategies
• AI in retail
• omni-channel marketing

Keywords

• Amazon
• DTC
• PPC
• Walmart
• TikTok Shop
• AI tools
• ecommerce
• retail media
• CAC

Sponsors

Helium 10

Mentioned in this episode

Organizations: Helium 10, Walmart, TikTok Shop, DTC Newsletter

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