About this episode

Jacob discusses the changes in Meta attribution and how brands should adapt their performance measurement strategies.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Get your tickets to The Whalies: triplewhale.com/whalies?i=dtc&utm_source=dtc-newsletter&utm_medium=inf&utm_campaign=mkt-whaliesdtc-affiliate-426&utm_content=dtc Meta attribution has changed, and most brands are still reading performance the same way they were a year ago. Jacob, Head of Socials at Pilothouse, walks through what’s different now. Click-only attribution, incremental measurement, and how those shifts affect the way conversions show up in your dashboard. If you’ve noticed numbers feeling off lately, this will help you understand why and what to actually pay attention to. For DTC founders and marketers spending $50K–$500K/month on Meta who want to understand what’s actually driving conversions. What click-only attribution removes from reporting How incremental attribution works in practice (without the fluff) Why conversion numbers feel different even when performance hasn’t changed much Where Meta data and third-party tools start to diverge How Pilothouse is thinking about reporting and decision-making now Who this is for: DTC operators, performance marketers, founders scaling paid social What…

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