Ep 615: Prepare Your Brand for Agentic Commerce (How LLMs Are Collapsing the Consideration Phase)

About this episode

The episode discusses how LLMs are changing the consideration phase of shopping and what brands need to do to adapt.

Subscribe to DTC Newsletter - https://dtcnews.link/signup The consideration phase is collapsing thanks to LLM shopping. Awareness still happens on Meta. Conversion still happens on a PDP. But the comparison and research middle, the part brands have spent a decade optimizing, is increasingly happening inside an LLM the customer already trusts. 20% of holiday shoppers used an LLM in their purchase path last Q4. Google I/O just demoed one-tap concert tickets from a photo. Amazon folded Rufus into Alexa for Shopping. The behavior is moving fast enough that operators need to start preparing for Q4 now. Eric sits down with Aves and Daniel from Pilothouse to unpack what's actually happening and the work brands can start this quarter. Inside the episode: Why customers trust their LLM more than your ad Daniel on why he stopped going to Amazon to compare vitamins The persona mismatch that hurts brands more than it used to Why reviews and earned media matter more than your landing page What changes for abandon cart and retargeting Two operator-tested audits to see if your brand shows up in ChatGPT, Claude, and Gemini For founders and operators who want to be recommended when the customer…

People in this episode

Host: Eric

Guests: Aves, Daniel

Topics covered

• agentic commerce
• LLMs
• customer trust
• holiday shopping
• brand optimization
• AI visibility
• e-commerce

Keywords

• LLM shopping
• customer behavior
• brand preparation
• e-commerce strategy
• AI in retail
• holiday shopping trends
• product comparison

Mentioned in this episode

Organizations: Meta, Amazon, ChatGPT, Claude, Gemini, Pilothouse

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