DUX SERIES: Rough Country & the Modern Hunt (Ep 781)

About this episode

The episode discusses the evolution of Rough Country and its impact on modern hunting and outdoor lifestyles.

Today’s hunters don’t just rely on skill — they rely on the tools that get them there. In this episode of the DUX Series , host David Schuessler is joined by co‑host Logan Nevins and guest Seth Dortch of Rough Country , one of the fastest‑growing vehicle accessory brands in the outdoor space. From truck lifts and bed systems to fully outfitted UTV builds, Seth shares how Rough Country has evolved from a suspension company into a full‑scale outdoor lifestyle brand — and how that evolution parallels the way modern hunters access, transport, and experience the outdoors. In this episode, listeners will hear about: Seth Dortch’s background growing up in West Tennessee and DU banquets The early partnership between Rough Country and Ducks Unlimited How Rough Country grew from a small suspension company to a major manufacturer The role of aftermarket accessories in hunting and outdoor lifestyles Why modern hunters rely on UTVs and fully customized vehicles The rise of UTV accessories and how the category exploded in the last decade How Rough Country designs products specifically for hunters and outdoorsmen Bed caps, cargo systems, and the “full system” approach to gear The complexity of…

People in this episode

Host: David Schuessler

Guest: Seth Dortch

Topics covered

• hunting
• outdoor lifestyle
• vehicle accessories
• UTVs
• innovation
• American manufacturing

Keywords

• hunting gear
• vehicle accessories
• UTV builds
• suspension company
• outdoor lifestyle brand
• American manufacturing
• hunting tools

Mentioned in this episode

Organizations: Rough Country, Ducks Unlimited

Places: West Tennessee, Memphis

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