About this episode

Court interviews Shannon about building a personal brand and the challenges of being the face of your own business.

Being the face of your own business is a little weird... You need a website that's your face, a photo shoot that's your face, and somewhere in there you start wondering whether you've become a narcissist or just a small business owner doing her job. In this episode, Court sits down with Shannon, decluttering educator and host of the top 1% Paring Down Podcast, to talk about what it takes to put yourself at the center of your brand and feel good about it. Shannon went from posting on a private account for friends to 180,000 followers off a single reel, and how that wasn't just luck. It took nine months of showing up before any of it clicked. Inside this episode: Why people choose you over the hundred other accounts teaching the same thing, and how to lean into that instead of fighting it The boundary Shannon set on day one that protects her family and keeps her brand sustainable for the long haul How to stay yourself when the algorithm is begging you to copy everyone else, including a single habit that fuels imposter syndrome Shannon brings a wild and varied story to all of it, a psychology degree, a stint as a professional vocalist, a Miss New York title, and years as a reality…

People in this episode

Host: Court

Guest: Shannon

Topics covered

• personal branding
• entrepreneurship
• social media growth
• sustainability in business
• imposter syndrome

Keywords

• personal brand
• social media
• entrepreneur
• branding strategies
• content creation

Mentioned in this episode

Organizations: Penguin Random House

Books & works: Don't Save the Good Stuff

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