182: End of School Year Marketing: Capture Those Summer Families

182: End of School Year Marketing: Capture Those Summer Families

From Early Childhood Business Made Easy by Kelley Peake

May 27, 2026 · 27 min · Season 1 · Episode 182

About this episode

This episode discusses strategies to retain summer families as long-term enrolled families in early childhood programs.

Send us Fan Mail 🎙️ In this episode of Early Childhood Business Made Easy, we reveal why so many summer families disappear in the fall—and how to turn seasonal visitors into long-term enrolled families. 🌞 If families love your camps, play sessions, or enrichment programs but never return after summer ends, you’re not losing them because of your program. You’re losing them because there’s no intentional bridge guiding them from a summer experience into a long-term relationship with your busine...

People in this episode

Host: Kelley Peake

Topics covered

  • summer marketing
  • family engagement
  • long-term enrollment
  • early childhood education
  • seasonal programs

Keywords

  • summer families
  • enrollment strategies
  • early childhood business
  • marketing
  • family retention

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