Jermaine Dupri On Being Part Of 400M Records Sold, Changing Hip Hop Forever & Never Getting Credit

About this episode

Jermaine Dupri discusses his impact on hip hop, his career longevity, and the intricacies of the music business.

TIMESTAMPS: 00:00 Kris Kross Discovery 01:10 Welcome Jermaine Dupri 02:53 Longevity Staying Relevant 06:08 Publishing Money Explained 11:14 Pressure After Hits 14:58 Finding Kris Kross 16:33 Backwards Clothes Moment 21:14 Atlanta Stigma and Press 25:56 Masters Deals and Mentors 29:20 Usher Without Signing 30:25 Building Usher My Way 30:52 Label Loyalty vs Crew Culture 32:45 Signing Jagged Edge 33:31 Becoming the Artist 34:09 Kris Kross Writing Bootcamp 36:34 Throwaways to Life 1472 37:37 Why So So Def Overlooked 39:54 Youth Movement Legacy 46:34 Making It With Jay Z 49:19 Discovering Bow Wow 55:56 Bow Wow Sparks 106 Park 58:11 Writing for Bow Wow’s Identity 59:51 Best Songwriter Year Debate 01:01:16 Confessions Hit Streak 01:01:36 My Boo Left Off 01:01:55 Writing Confessions Story 01:04:28 Concept Album Misread 01:06:54 Singles And Video Choices 01:08:20 Selling Music Catalogs 01:10:56 Rights Reversion Explained 01:12:36 Why Catalogs Cost More 01:16:59 New Publishing From Samples 01:18:51 Why Verzuz Fell Through 01:20:44 Verzuz Strategy And Freestyles 01:26:15 AI In Music Production 01:29:10 Wrap Up And New Projects Jermaine Dupri joins Earn Your Leisure for a legendary…

People in this episode

Guest: Jermaine Dupri

Topics covered

• music industry
• hip hop
• songwriting
• business
• entertainment
• longevity
• music production

Keywords

• Jermaine Dupri
• hip hop
• music business
• songwriting
• Usher
• Bow Wow
• Kris Kross
• Confessions
• So So Def
• music production

Mentioned in this episode

Organizations: So So Def, 106 Park

Books & works: Confessions

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