About this episode

Sasha and Hamen discuss their strategies for building a profitable brand from scratch in 2026.

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule If you have $5,000, 90 days, and 15 hours per week, which strategy would you choose to build a profitable brand? In this head-to-head debate, Sasha and Hamen reveal the exact frameworks they would personally use to start from absolute zero in 2026—and they don't agree. This isn't theoretical. Both have done this. Both have success stories. Both are breaking down the real, tactical, day-...

People in this episode

Host: Sasha

Guest: Hamen

Topics covered

• ecommerce
• branding
• business strategy
• profitability
• startup

Keywords

• ecommerce
• brand building
• business frameworks
• profitability
• startup strategies

Mentioned in this episode

Organizations: eCom Capital

More episodes of eCom Capital Podcast

• Live Workshop: Helping 2 Ecommerce Founders Break Past $10K/Month · June 1, 2026 · 1h 10m
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• Live Workshop: Helping 2 Ecommerce Founders Break Past $100K/Month · March 31, 2026 · 1h 9m
• Live Workshop: Fixing the Biggest Scaling Problems in Two Ecommerce Brands · March 13, 2026 · 1h 9m
• This is Why I paid Alex Hormozi $200,000 for 12 Hours · February 18, 2026 · 44 min
• I Paid Alex Hormozi $200,000 for 12 hours, Here's What I Learned · February 9, 2026 · 58 min

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