About this episode

In this episode, Andrew Youderian interviews Brett Curry about the potential of YouTube ads for eCommerce brands in 2026.

Is YouTube the most underrated paid channel for eCommerce brands right now? In this episode, I sit down with Brett Curry, founder of OMG Commerce, to break down exactly how seven- and eight-figure brands should be thinking about YouTube ads. Brett has been running YouTube campaigns for top D2C brands for years, and he reveals why YouTube looks terrible in most reporting tools… and why it's still absolutely worth the investment. Listen in as Brett goes deeper on what a winning YouTube ad actually looks like, why the homepage often outperforms the product page for cold traffic, and how creative fatigue on YouTube compares to Meta. You'll also hear his takes on Google Shopping and Amazon in 2026, why branded search spend may be costing you more than it's worth, and how OMG uses geo holdouts and incrementality testing to prove what's actually working and not just what looks good on a dashboard. You can find show notes and more information by clicking here: https://tinyurl.com/4sufbwdk Interested in our Private Community for 7-Figure Store Owners? Learn more here .

People in this episode

Host: Andrew Youderian

Guest: Brett Curry

Topics covered

• YouTube ads
• eCommerce
• digital marketing
• advertising strategies
• creative fatigue
• D2C brands

Keywords

• YouTube ads
• eCommerce
• Brett Curry
• OMG Commerce
• digital marketing
• advertising
• creative fatigue
• D2C brands

Mentioned in this episode

Organizations: OMG Commerce, YouTube, Meta, Google Shopping, Amazon

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