Avoid All-Caps Headlines, Says CRO Pro
About this episode
Nate Lagos discusses the impact of headline formatting on conversion rates and shares insights on testing and audience targeting.
Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him. A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word. The result? Conversions increased by 25% Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, he focuses on "bottoms-up" testing, audience targeting, and marketing male products to women...
More episodes of Ecommerce Conversations
- A One-Two Punch Drives Ecommerce Growth
- Nail Profit before Site Extras, Owner Says
- Printful Exec on Profitable Print-on-Demand
- Building a Life, Not Just a Business
Explore listener stats, chart rankings, contacts and more on the Ecommerce Conversations podcast page.