Inside Beardbrand's Expansion Plan

About this episode

The episode discusses Beardbrand's challenges and future plans for growth in a competitive market.

We've hit a plateau at Beardbrand, the direct-to-consumer business I launched 15 years ago. Our revenue is down from its peak. We've made mistakes. The beard care space has dried up. We've moved from a blue ocean of growth and opportunity to a red ocean of fierce competition. If Beardbrand grows, a competitor loses, and vice versa. In this episode, I'll depart from my typical interview format and share our plans for moving Beardbrand forward. My goal is to help other merchants in similar ci...

People in this episode

Host: Practical Ecommerce

Topics covered

• business strategy
• ecommerce
• direct-to-consumer
• competition
• growth plans

Keywords

• Beardbrand
• ecommerce
• business growth
• competition
• direct-to-consumer

Mentioned in this episode

Organizations: Beardbrand

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