About this episode

Dane Witbeck discusses the launch and success of Pinwheel, a company selling kid-safe smartphones with parental controls.

In 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their smartphones? That problem became his motivation to launch Pinwheel, an Austin, Texas-based seller of Android phones with parental controls for apps, usage limits, monitoring, and more. Fast forward to 2026, and Pinwheel is thriving and profitable. In this episode, Dane shares his company's production process, marketing tactics, economic model, and more. For an edited and condensed transcript with embedd...

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