Pinwheel CEO on Selling Kid-Safe Phones
From Ecommerce Conversations by Practical Ecommerce
June 12, 2026 · 37 min
About this episode
Dane Witbeck discusses the launch and success of Pinwheel, a company selling kid-safe smartphones with parental controls.
In 2019 Dane Witbeck had a problem familiar to parents: What were his kids doing on their smartphones? That problem became his motivation to launch Pinwheel, an Austin, Texas-based seller of Android phones with parental controls for apps, usage limits, monitoring, and more. Fast forward to 2026, and Pinwheel is thriving and profitable. In this episode, Dane shares his company's production process, marketing tactics, economic model, and more. For an edited and condensed transcript with embedd...
People in this episode
Guest: Dane Witbeck
Topics covered
- kid-safe phones
- parental controls
- smartphone usage
- business growth
- marketing tactics
Keywords
- Pinwheel
- kid-safe phones
- parental controls
- smartphones
- Dane Witbeck
Mentioned in this episode
Organizations: Pinwheel
Places: Austin, Texas
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