Viahart Founder Eyes Sales in China

About this episode

Molson Hart discusses the opportunities for his toy brand Viahart in the Chinese market.

Contrary to much U.S. sentiment, Molson Hart sees opportunity in China. His direct-to-consumer toy brand, Viahart, sells mostly on Amazon, though growth has slowed in recent years. China, he says, offers promise. In this our third interview (following episodes in 2022 and 2024), recorded from an X live stream, he shares his plans to sell toys in China, addressing cultural nuances, legalities, shopping preferences, and more. For an edited and condensed transcript with embedded audio, see: ht...

People in this episode

Guest: Molson Hart

Topics covered

• ecommerce
• China market
• direct-to-consumer
• toys
• cultural nuances
• legalities

Keywords

• Viahart
• China
• ecommerce
• toys
• direct-to-consumer
• Molson Hart
• Amazon

Mentioned in this episode

Organizations: Viahart

Places: China, U.S.

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