Last-Minute Levers for Amazon Q4 | Masterclass Replay

About this episode

Brett Curry hosts a masterclass on maximizing performance for Amazon during Q4 with insights from industry experts.

At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon strategist Luba Ilyasova, ad expert Jonathan Steffens, and Connor Crook, CEO of Diamondback Tools, the session dives into what’s changed on Amazon in 2025, how to build a profitable holiday strategy, and which final levers to pull before Black Friday / Cyber Monday hits. From international expansion and tariff navigation to using Amazon’s newest ad analytics, profit margin tracking, and creative promotion tactics, this masterclass offers a playbook for protecting margins, scaling smartly, and avoiding common Q4 pitfalls. Whether you’re planning coupons, bundles, or last-minute campaigns, these insights will help make this your strongest and most profitable holiday yet. — Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! — Chapters:  (00:00) Intro (04:32) Diamondback Tools & Amazon’s Role in Brand Growth (06:43) Strategic Fit – How Amazon Complements DTC and Wholesale (11:54) Key Shifts in 2025 – Tariffs…

People in this episode

Host: Brett Curry

Guests: Luba Ilyasova, Jonathan Steffens, Connor Crook

Topics covered

• Amazon Q4 strategies
• holiday marketing
• ad analytics
• profit margin tracking
• international expansion
• tariff navigation

Keywords

• Amazon
• Q4
• Black Friday
• Cyber Monday
• holiday strategy
• ad trends
• customer journey analytics

Sponsors

OMG Commerce

Mentioned in this episode

Organizations: Diamondback Tools

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