The Hidden Revenue Leak Sitting on Your Shopify Collection Pages
About this episode
Julia Wawrzynek discusses how to optimize Shopify collection pages for higher margins instead of popularity.
Sorting your Shopify collection pages by bestsellers feels smart, but it quietly buries your highest margin products and leaks revenue. In this episode, Julia Wawrzynek, Marketing Manager at Sortwise, breaks down: Why sorting for profit beats sorting for popularity, and how to surface high margin products without a clearance bin look The two metrics that prove your merchandising is working: click through rate by position and revenue per view (RPV) A 24 hour audit you can run from your phone to clear dead weight out of your top product slots Whether you're doing $50K months or $500K months, this conversation delivers collection merchandising moves you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-471/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/
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