About this episode

Thomas Gleeson discusses how Shopify brands can identify and address profit leaks to improve their contribution margins.

Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks. In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down: The "margin paper cuts" hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin Why most brands chase efficiency when they should chase profit, and how that costs them growth How brands unlock a 10-20% contribution margin lift in the first 60-90 days without spending more Whether you're doing $500K years or $50M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-466/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify

More episodes of eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

• The 5 to 15% of Revenue Hiding in Your Shopify Store (and Why You Never Capture It) · June 2, 2026 · 36 min

Explore listener stats, chart rankings, contacts and more on the eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection podcast page.