What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)

About this episode

Thomas Gleeson discusses how Shopify brands can identify and address profit leaks to improve their contribution margins.

Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks. In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down: The "margin paper cuts" hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin Why most brands chase efficiency when they should chase profit, and how that costs them growth How brands unlock a 10-20% contribution margin lift in the first 60-90 days without spending more Whether you're doing $500K years or $50M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-466/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify

People in this episode

Host: Steve Hutt

Guest: Thomas Gleeson

Topics covered

• profit margins
• Shopify strategies
• eCommerce growth
• cost efficiency
• contribution margin
• shipping costs
• discount codes

Keywords

• ROAS
• margin paper cuts
• shipping
• returns
• discount codes
• profit strategies
• eCommerce
• Shopify

Mentioned in this episode

Organizations: StoreHero

More episodes of eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

• Your Conversion Rate Is Lying to You: The 4 Numbers That Actually Predict Revenue · June 11, 2026 · 49 min
• From Dashboards to Doing: Triple Whale's Moby 2 with Maxx Blank · June 9, 2026 · 48 min
• The 5 to 15% of Revenue Hiding in Your Shopify Store (and Why You Never Capture It) · June 2, 2026 · 36 min
• Why AI Recommends Some Shopify Products and Ignores Yours · June 1, 2026 · 40 min
• Voice Is the New SMS for Shopify (Here's Where It's Already Working) · May 26, 2026 · 22 min
• Why a 3,000-Follower Creator Beats a Celebrity Influencer (And How to Run It at Scale) · May 21, 2026 · 54 min