Your Products Have Beautiful Names. AI Has No Idea What They Are.
About this episode
Robert Langenback discusses the impact of AI search on eCommerce traffic and conversion rates.
AI search drives just 1 to 5% of your traffic today, but it converts far better than the rest. Here's how Shopify brands get recommended. In this episode, Robert Langenback, President and COO at Eight Oh Two, breaks down: Why LLM traffic converts nearly as well as branded search, and why it's up 1,200% year over year The product page miss: naming products "the Emma" instead of calling a shirt a shirt Why collection pages, not product pages, capture buyers who have not picked a brand yet Whether you're doing $50K months or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-480/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/
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