How to Get Organic Traffic for Ecommerce in 2026

About this episode

Matt Edmundson discusses the importance of building organic traffic for ecommerce businesses in 2026 as paid ads become less effective.

Organic Search for Ecommerce in 2026 What happens to an ecommerce business when paid ads stop working? Matt Edmundson walks through the six organic traffic fronts every founder should be building right now, before paid stops carrying the business on its own. Summary Paid ads are getting more expensive, less effective, and harder to justify. Facebook CPMs are up 60–90% over the last few years, paid search clicks have effectively doubled across every vertical, and organic clicks have fallen between 11 and 23 percentage points depending on the industry. Matt opens with the story of switching the ads off in his beauty business out of necessity, and watching sales hold because of an organic foundation that had been quietly compounding underneath. He then walks through the six organic fronts he thinks every Digital David needs to be working on in 2026, with one concrete action per front that can be done this week. Twice in the episode he stops to make it very clear he is not telling anyone to turn paid off — the point is to build organic now while paid is still doing some of the work. 00:00 — Turning the ads off and the foundation that quietly held 03:04 — A confession about…

People in this episode

Host: Matt Edmundson

Topics covered

• organic traffic
• ecommerce
• paid ads
• SEO
• digital marketing
• business strategy

Keywords

• organic search
• ecommerce traffic
• paid ads
• SEO strategies
• digital marketing
• business growth

Mentioned in this episode

Organizations: Facebook, SAM

Products: beauty business

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