About this episode

Andrew Deramo discusses effective strategies for selling on Walmart compared to Amazon.

Most Amazon sellers who try Walmart copy their listings straight across — same title, same bullet points, same ad campaigns — and wonder why it doesn't work. Andrew Deramo has spent seven years on Amazon and now puts 40% of his working time into Walmart. His argument is simple: Walmart is its own search engine, its own customer base, and its own opportunity. Sellers who treat it like a second Amazon are leaving money on the table. In this episode, Andrew walks through the strategy he uses with his own products and his clients at SellTru — from building platform-specific listings to using Walmart's account managers to place products on virtual shelves, running flash deals and tentpole events to build organic rankings, and eventually cutting paid advertising altogether once those rankings hold. Key Topics 06:11 — Why copy-pasting Amazon listings onto Walmart quietly undermines brands moving across 09:59 — Why Walmart is far less competitive than Amazon (and could win long-term) 18:16 — The Walmart account manager (something Amazon simply doesn't offer) and what virtual shelf placement actually means 26:24 — Flash deals, tentpole events, the commission rebate system, and why you can…

People in this episode

Host: Matt Edmundson

Guest: Andrew Deramo

Topics covered

• Walmart strategy
• Amazon selling
• eCommerce platforms
• listing optimization
• organic rankings
• flash deals
• wholesale opportunities

Keywords

• Walmart
• Amazon
• eCommerce
• listing strategy
• organic rankings
• flash deals
• Shopify reviews
• wholesale

Mentioned in this episode

Organizations: SellTru, Amazon, Walmart, Shopify

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