Two Ecommerce Podcasters Walk Into a Studio…

About this episode

A crossover episode featuring a conversation between two ecommerce podcasters discussing business strategies and YouTube advertising.

Two people who each host a top ecommerce podcast sat down and recorded a single conversation for both shows. Brett Curry runs OMG Commerce, one of the most respected Google and YouTube ad agencies in ecommerce, and hosts the eCommerce Evolution podcast. Matt buys and builds ecommerce brands. So they did the obvious thing and interviewed each other. Summary This is a peer crossover, recorded once and aired on both the eCommerce Podcast and Brett’s eCommerce Evolution . The conversation splits cleanly into two halves. First, how to run an ecommerce business the way an investor would, even if you never plan to sell. Matt walks through what he actually looks for when acquiring a brand (culture and the founder before the numbers), the three ways to grow any business, why a 5% price rise can mean roughly 40% more net profit, and how turning buyers into subscribers and members can take an exit from a 3x multiple to an 8x one. He also covers the roll-up play, why strategic buyers pay the most, and Michael Gerber’s The E-Myth . The second half is Brett’s territory, which is YouTube ads in 2026. Half of all YouTube is now watched on a smart TV, which changes everything about creative…

People in this episode

Host: Matt Edmundson

Guest: Brett Curry

Topics covered

• ecommerce
• YouTube ads
• business growth
• investing
• podcast crossover

Keywords

• ecommerce
• YouTube ads
• business growth
• podcast
• Brett Curry
• Matt Edmundson

Mentioned in this episode

Organizations: OMG Commerce, eCommerce Evolution

Books & works: The E-Myth

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