About this episode

This episode discusses the critical importance of stock forecasting in scaling ecommerce businesses and its impact on growth and profitability.

This week on the Hammersley Brothers Ecommerce Podcast, we dive into one of the most overlooked parts of scaling an ecommerce business properly: stock forecasting.Most founders think forecasting is just spreadsheets and guesswork. In reality, it’s one of the biggest drivers of growth, cashflow, profitability, and momentum. In this episode, we discuss: Why stock forecasting feels like gambling for most ecommerce owners The hidden danger of understocking your best sellers Why running out of stock destroys your ROAS and growth How long lead times completely change your business model Why some brands intentionally choose lower margins for faster stock rotation The importance of focusing on hero products instead of too many SKUs How to improve your odds when ordering stock The relationship between stock levels, Meta ads, and Google Ads Why trending products can destroy forecasting models How to identify winning products before scaling harder The “yo-yo” effect that traps many ecommerce brands How great forecasting creates confidence to scale aggressively If you’ve ever struggled with stock, cashflow, forecasting, or scaling profitably, this episode will completely change how you think…

People in this episode

Hosts: Ian Hammersley, Hammersley Brothers

Topics covered

• stock forecasting
• ecommerce growth
• cashflow management
• profitability
• inventory management
• marketing strategies

Keywords

• stock forecasting
• ecommerce
• growth
• cashflow
• profitability
• inventory
• ROAS
• hero products
• lead times

Mentioned in this episode

Organizations: Hammersley Brothers Ecommerce Podcast

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