211: How Video is Changing Economic Development Marketing with Lyndsay Wisneski

About this episode

Dane Carlson discusses with Lyndsay Wisneski how modern marketing strategies and storytelling can enhance economic development efforts.

In this episode of the Econ Dev Show, Dane Carlson talks with Lyndsay Wisneski, Chief Marketing Officer of the Greater Yuma Economic Development Corporation, about how storytelling and modern marketing strategies can transform economic development. Lyndsay shares how Yuma built a powerful regional brand through industry-focused mini-documentaries, digital advertising campaigns, and a coordinated content strategy that turns a single video project into years of marketing assets. She explains how even small communities can market themselves effectively by highlighting local companies, repurposing content across platforms, and tracking real marketing ROI. The conversation explores why economic development should focus less on static statistics and more on authentic stories that help companies, site selectors, and residents connect emotionally with a place. Like this show? Please leave us a review here . 10 Actionable Takeaways for Economic Developers Let companies tell your story. Interviews with CEOs and business leaders are more persuasive than marketing copy. Create industry-focused content that explains why companies in each sector succeed in your region. Turn one project into…

People in this episode

Host: Dane Carlson

Guest: Lyndsay Wisneski

Topics covered

• economic development
• marketing strategies
• storytelling
• digital advertising
• content strategy
• regional branding

Keywords

• economic development
• marketing
• storytelling
• video marketing
• content strategy
• ROI
• regional branding

Mentioned in this episode

Organizations: Greater Yuma Economic Development Corporation

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