The Economics of Scarcity and the UNC-Duke Basketball Game (with Michael Munger)

The Economics of Scarcity and the UNC-Duke Basketball Game (with Michael Munger)

March 16, 2026 · 1h 6m · Episode 1041

About this episode

Russ Roberts and Michael Munger discuss the economics of scarcity through the lens of the Duke-UNC basketball rivalry.

Duke University leaves millions of dollars on the table every year by giving away free tickets to the most sought-after game in college basketball. The bizarre ticket allocation system includes weeks of camping in tents, a 58-question trivia exam, border guards with air horns at 3 AM, and a 50-page student-written constitution with its own appeals court. In this special 20th-anniversary episode, EconTalk's Russ Roberts and returning favorite Michael Munger (appearance #51!) use the legendary Duke-UNC rivalry to explore the fundamental economics question: how do you deal with a world when there isn't enough of something to go around? Along the way, they ask why a university that squeezes students on every other margin, might deliberately forgo a fortune on ticket sales. The answer has everything to do with community, belonging, and the same psychology that bonds fighter pilots and elite military units.

People in this episode

Host: Russ Roberts

Guest: Michael Munger

Topics covered

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Mentioned in this episode

Organizations: Duke University, UNC

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