Perry Marshall On The Power of The 80/20 Rule
From Elevate with Robert Glazer by Robert Glazer | YAP Media
April 21, 2026 · 59 min · Episode 654
About this episode
Perry Marshall discusses the value of the 80/20 Rule and its application in leadership and business strategy.
Perry Marshall is one of the world’s most sought-after business strategists and the author of ten books. He helped lay the foundations for modern digital advertising through his early Google advertising work, and his reinvention of the Pareto Principle has been published in Harvard Business Review. He also founded the $10 million Evolution 2.0 Prize, announced at London’s Royal Society, and his 80/20 Curve is used by NASA’s Jet Propulsion Lab as a productivity tool. Perry has advised companies across hundreds of industries and brings an engineer’s rigor to marketing, strategy, and the science of what truly drives results. Perry joined host Robert Glazer on the Elevate Podcast to discuss why the 80/20 Rule is so valuable and how leadership can leverage it. Thank you to the sponsors of The Elevate Podcast Shopify: shopify.com/elevate Masterclass: masterclass.com/elevate Framer: framer.com/elevate Indeed…
People in this episode
Host: Robert Glazer
Guest: Perry Marshall
Topics covered
- 80/20 Rule
- business strategy
- leadership
- digital advertising
- productivity
Keywords
- 80/20 Rule
- Perry Marshall
- business strategy
- leadership
- digital advertising
- productivity
- Pareto Principle
Sponsors
Shopify, Masterclass, Framer, Indeed, Notion, Blinkist, QuickBooks, Ethos
Mentioned in this episode
Organizations: NASA, Harvard Business Review
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