Embedded Executive: Embedded Application Development Needn’t Be Complicated | SEGGER

Embedded Executive: Embedded Application Development Needn’t Be Complicated | SEGGER

August 26, 2026 · 17 min

About this episode

This episode discusses how SEGGER simplifies embedded application development and explores the deployment of TinyML.

One vendor, SEGGER Microcontroller Systems, can come up with a way to simplify the design of embedded applications, a term they’ve coined as EmApps. You can have Segger write the apps for you, or you can get an SDK from them and do it yourself. I dove way deeper into this issue with Rolf Segger, the Founder of SEGGER, on this week’s Embedded Executives podcast. We get into where TinyML should be deployed and why, and where it shouldn’t.

People in this episode

Host: Rich Nass

Guest: Rolf Segger

Topics covered

Keywords

Mentioned in this episode

Organizations: SEGGER Microcontroller Systems, SEGGER, Embedded Computing Design

Products: EmApps

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