Embedded Executive: Intelligent/Smart Computing Vs. AI | Infineon

Embedded Executive: Intelligent/Smart Computing Vs. AI | Infineon

From Embedded Executive Podcast by Rich Nass, Embedded Computing Design

May 6, 2026 · 12 min

About this episode

The episode discusses the distinction between genuine AI capabilities in products and marketing claims, featuring insights from Steve Tateosian of Infineon.

End devices are shipping with the AI box checked. In other words, OEMs are saying that their products are AI-enabled. But are they really, or is this just marketing spin? The first response is that it depends on how you define AI. The second is that some of the features being implemented really are doing so with AI, but there might be other (simpler?) ways to handle the same functions. To make this clearer, I spoke to Steve Tateosian, the Senior VP and GM for IoT, Consumer, and In...

People in this episode

Host: Rich Nass

Guest: Steve Tateosian

Topics covered

  • AI
  • smart computing
  • embedded systems
  • IoT
  • OEM products

Keywords

  • AI-enabled
  • OEM
  • smart computing
  • IoT
  • embedded devices

Mentioned in this episode

Organizations: Infineon

More episodes of Embedded Executive Podcast

Explore listener stats, chart rankings, contacts and more on the Embedded Executive Podcast podcast page.