
Embedded Executive: Intelligent/Smart Computing Vs. AI | Infineon
From Embedded Executive Podcast by Rich Nass, Embedded Computing Design
May 6, 2026 · 12 min
About this episode
The episode discusses the distinction between genuine AI capabilities in products and marketing claims, featuring insights from Steve Tateosian of Infineon.
End devices are shipping with the AI box checked. In other words, OEMs are saying that their products are AI-enabled. But are they really, or is this just marketing spin? The first response is that it depends on how you define AI. The second is that some of the features being implemented really are doing so with AI, but there might be other (simpler?) ways to handle the same functions. To make this clearer, I spoke to Steve Tateosian, the Senior VP and GM for IoT, Consumer, and In...
People in this episode
Host: Rich Nass
Guest: Steve Tateosian
Topics covered
- AI
- smart computing
- embedded systems
- IoT
- OEM products
Keywords
- AI-enabled
- OEM
- smart computing
- IoT
- embedded devices
Mentioned in this episode
Organizations: Infineon
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