The Trust Economy: How Podcasts Build Business Relationships at Scale with Guillaume Jouvencel

The Trust Economy: How Podcasts Build Business Relationships at Scale with Guillaume Jouvencel

June 17, 2026 · 39 min · Episode 129

About this episode

Guillaume Jouvencel discusses how to build trust and business relationships at scale through podcasting.

What makes you trust someone enough to hand them your business? It's rarely a cold pitch or a clever ad. It's a relationship. The feeling that you already know someone, that you've heard them think out loud, that you understand how they see the world. But how do you build that at scale without personally getting on a thousand calls? That's exactly what Guillaume Jouvencel figured out and it led him to launching a podcast agency. In this episode of Embrace the Squiggle, Guillaume shares the no...

People in this episode

Hosts: Colleen DelVecchio, Ashleigh Beadle

Guest: Guillaume Jouvencel

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Organizations: podcast agency

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