Finding Your People with Whitney Brothers' Scott Kroeger

Finding Your People with Whitney Brothers' Scott Kroeger

From Empowered Owners by Empowered Owners

March 24, 2026 · 27 min · Episode 62

About this episode

Scott Kroeger discusses his leadership journey and experiences at Whitney Brothers.

Whitney Brothers President Scott Kroeger sits down with Chris Fredericks for our first-ever in-person podcast at Keene State College 's beautiful Media Arts Center. Scott reflects on his first eight months leading a 122-year-old company, and shares his unexpected journey from global public companies to starting his own business during Covid in search of purpose and meaning, eventually discovering he'd "found his people" in the employee ownership world. He unpacks his REAL leadership framework—Respect, Empathy, Accountability, and Learning—and what surprised him most about Whitney Brothers. He celebrates the company's resilience through a challenging first year, the impressive speed at which the TWO (Together We Own) committee launched, and the hunger from engineers and floor leads alike to innovate and improve. Scott shares what he's excited about for 2026, and wraps up with his cycling Mount Rushmore, which includes a ride with (an insane) 11,000 feet of climbing. Edited by Mateusz Złakowski

People in this episode

Host: Chris Fredericks

Guest: Scott Kroeger

Topics covered

  • leadership
  • employee ownership
  • business resilience
  • innovation
  • personal journey

Keywords

  • leadership framework
  • employee ownership
  • business challenges
  • innovation
  • cycling

Mentioned in this episode

Organizations: Whitney Brothers, TWO

Places: Keene State College

More episodes of Empowered Owners

Explore listener stats, chart rankings, contacts and more on the Empowered Owners podcast page.