How One Mapping Tool Powers Oil Rigs, Armies, and Starbucks
About this episode
This episode explores how GIS technology is utilized in various industries, including oil and gas, military, and more.
Maps quietly run the entire oil and gas world, you just never noticed. This one breaks down GIS without the jargon, from Google Earth doodles to the software that decides exactly where to drill. Richard Webb and Zach Harlan of Exprodat explain how mapping tech places wells, dodges the neighbor's boundary, and powers everything from Zillow to the military. Plus drilling on Mars, conspiracy toll roads, and why there are no dumb questions when the whole planet is your dataset. Click here to watch a video of this episode. Join the conversation shaping the future of energy. Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward. Apply today at collide.io Click here to view the episode transcript. 00:00 What URTeC is and why mapping matters 03:40 Life as a map and rock guy 06:42 What GIS means and the old guesswork days 08:40 The pro software behind the maps 10:29 Who uses these tools and how they learn 14:40 Placing wells and the horizontal revolution 19:11 Customizing every answer for the customer 24:19 Data overload and the days before GIS…
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