Utilities are getting their messaging all wrong...here's how to fix it
About this episode
The episode explores how utilities can improve their messaging around the energy transition, focusing on storytelling and public perception.
California has long been the proving ground for America’s energy transition, and it’s also where the politics, culture, and storytelling around that transition are being tested in real time. Messaging comes from all corners of the public landscape, including movies, sports, and video games, in addition to the institutions like utilities. Where is there potential to do more with that storytelling? In this episode, host Kinsey Grant Baker sits down with Sammy Roth, former climate columnist at the Los Angeles Times and voice behind the Climate-Colored Goggles substack, to explore how renewable industries are selling their story in a fraught political moment, why affordability and reliability are increasingly central to the climate conversation, and how rising demand is reshaping the debate around clean energy. Sammy argues that the energy transition is not just about economics, technology, and regulation, it’s also about culture. The conversation digs into how utilities, policymakers, and clean energy advocates talk about tradeoffs, where messaging often falls short, and what successful storytelling looks like when the public is skeptical. From climate framing to the role of movies…
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