Building FLORA'S AI-native creative platform I Enginears Podcast

Building FLORA'S AI-native creative platform I Enginears Podcast

From Enginears by Enginears

April 15, 2026 · 27 min · Season 1 · Episode 186

About this episode

The episode discusses FLORA's AI-native creative platform and its components with CTO Charlton Roberts.

This week we are joined by Charlton Roberts, CTO at FLORA. FLORA are building AI for the creatives. This week, we're going to be talking about three key components that really make up their business and how they build for the creative space. They have three pods (Intelligence, AI and Craft) This week we are diving into the make-up of Intelligence, AI, internal agents, re-routing between different models, collaboration, and Craft, performance, optimisation + more. We dived into Charlton's background and some of the time he's spent in the Creative space. Transition from larger Creative spaces to an AI-native environment What are FLORA building, why and how? The three pods that make up their platform (Intelligence, AI and Craft); we break them down, understand the engineering challenges in each and what thrives in those pods. Where's the creative space heading and why would you use an AI-native product moving forward? Who and how they are hiring in New York. If you're keen to share your story, please reach out to us! Guest: https://www.linkedin.com/in/charltonroberts/ Powered by Artifeks! https://www.linkedin.com/company/artifeksrecruitment https://www.artifeks.co.uk…

People in this episode

Host: Enginears

Guest: Charlton Roberts

Topics covered

  • AI
  • creativity
  • technology
  • engineering challenges
  • collaboration
  • performance optimization

Keywords

  • AI
  • creatives
  • Intelligence
  • Craft
  • performance
  • optimisation
  • engineering challenges

Sponsors

Artifeks

Mentioned in this episode

Organizations: FLORA

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