AI-driven embedded lending emerges as digital finance option

AI-driven embedded lending emerges as digital finance option

From Enterprise Apps Unpacked by Informa TechTarget

January 26, 2026 · 41 min · Episode 43

About this episode

This episode explores the impact of AI on embedded lending and the challenges it presents in the digital finance landscape.

Artificial intelligence is starting to transform buy-now, pay-later options and other types of embedded lending by taking over many of the steps of credit approval. It can speed up the information processing, analysis and decision-making of online lending, improve its accuracy and profitability, and ultimately make credit available to more consumers and businesses. But AI lending also carries the risk of bias against minority groups, and borrowers and lenders must feel they can trust the AI to make fair, fiscally sound decisions. Many banks already have digital infrastructure for online lending and use it to offer loans on websites and retail payment terminals, but they're reluctant to add AI until the regulatory and risk management issues are resolved. In this episode, we explore how embedded lending platforms work, who uses them, and the benefits and challenges of automating the lending process with AI. Featuring: Yaacov Martin, Co-founder and CEO, The Jifiti Group In today's episode, we'll also cover: Jifiti's digital lending platform. Why embedded lending might be of interest to non-bank enterprises. The future of digital finance. References: Injenico, Jifiti partner to offer…

People in this episode

Guest: Yaacov Martin

Topics covered

  • AI in lending
  • embedded lending
  • digital finance
  • credit approval
  • risk management
  • financial technology

Keywords

  • AI lending
  • buy-now pay-later
  • credit approval
  • digital lending
  • financial technology
  • risk management
  • bias in AI

Mentioned in this episode

Organizations: The Jifiti Group, Injenico

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