How LoadUp “Uber-ized” Junk Removal With Transparent Pricing and AI
About this episode
Greg Workmon discusses how LoadUp revolutionized junk removal with upfront pricing and AI technology.
Greg Workmon built LoadUp by spotting a simple problem the big waste companies didn’t want: mattress removal. Instead of sending people into a guessing game of on-site quotes, Greg leaned into upfront online pricing and built an “e-com channel for a service business,” eventually creating a tech-enabled marketplace that can scale nationwide. In this episode, Greg breaks down why he chose not to franchise, how LoadUp wins in local search intent, and where AI is already changing operations—especially through SMS agents that handle repetitive customer communication so humans can focus on real problems. He also shares the leadership lessons that keep the business steady: pace yourself, avoid chasing the shiny new thing, and build with narrow focus first—then expand from strength.
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