"They Sent Me to Russia to Buy Three Companies" | Jeannette Linfoot

"They Sent Me to Russia to Buy Three Companies" | Jeannette Linfoot

July 8, 2026 · 1h 18m

About this episode

Jeannette Linfoot shares her experiences and insights from leading TUI's operations in emerging markets, discussing the challenges and successes of her career.

At 30, Jeannette Linfoot was handed the keys to Russia - no blueprint, no rulebook, just a mandate to run TUI's entire emerging markets operation across Russia, Ukraine, India, China and Brazil.What happened next shaped one of the most remarkable business careers you'll hear on this podcast.In this episode, Jeannette - founder & CEO of Brave Bold Brilliant and former global CEO with 25+ years in corporate travel - gets brutally honest about what it really takes to lead at the highest level. From being the only woman in a "white, male, pale, stale" boardroom to building and exiting businesses, she shares the frameworks, failures and defining moments behind her success.In this episode:- The real difference between a Founder, MD and CEO- How she was handed Russia at 30 with no blueprint- What it's like to be the only woman in the boardroom- How to structure a business for maximum sale value- Understanding earnouts, private equity and golden handcuffs- What great leaders do that average ones simply don't- How to protect your energy when everything is on the lineTimestamps:00:00 – Introduction01:06 – Founder vs MD vs CEO: what's the real difference?05:09 – Climbing the…

People in this episode

Host: James Martin

Guest: Jeannette Linfoot

Topics covered

Mentioned in this episode

Organizations: TUI, Brave Bold Brilliant

Places: Russia, Ukraine, India, China, Brazil

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