The Surprising Power of Quizzes to Turn Cold Audiences into Hot Leads with Maiko Sakai
About this episode
Maiko Sakai discusses how quizzes can transform cold audiences into engaged leads for high-ticket businesses.
Maiko Sakai designs the front door of high-ticket businesses. After years in management consulting, she noticed a pattern: founders invested heavily in traffic and content but still relied on persuasion-heavy sales calls to close. The leak wasn't visibility—it was entry. Now she works with consultants, coaches, and service founders to build diagnostic entry systems (ie. Quizzes etc.) that let buyers self-identify before booking a call. Instead of pushing traffic toward webinars or lead magnets, she designs structured decision experiences that surface tension and accelerate clarity. Her work reframes quizzes from engagement tools into strategic infrastructure — reducing friction, shortening timelines, and attracting leads who already know why they're a fit. She believes marketing shouldn't convince. It should help buyers conclude. Maiko holds an MBA from Cornell, but her real expertise comes from studying how decisive buyers think—and designing entry points that respect their intelligence. Links https://maikosakai.com https://linkedin.com/in/maikosakai https://threads.net/maikosakaibiz https://instagram.com/maikosakaibiz https://x.com/maikosakaibiz If you’re enjoying…
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