About this episode

Dr. Julie Chung discusses her journey in creating T3, a premium hair-tools brand, and the strategies behind its success.

Dr. Julie Chung, Co-Founder of T3 helped create the premium hair-tools category, transforming $30 drugstore hair dryers into design-driven beauty essentials. T3 became the first electric tool ever sold at Sephora and remains one of its longest-standing brands — all without outside funding. We get into category creation, product development, competition, and how Julie built a multi-million-dollar brand while practicing medicine. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Adam Levinter

Guest: Dr. Julie Chung

Topics covered

• category creation
• product development
• entrepreneurship
• beauty industry
• business strategy

Keywords

• T3
• hair tools
• entrepreneurship
• Sephora
• business development
• Dr. Julie Chung
• beauty essentials

Mentioned in this episode

Organizations: T3, Sephora

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