Interview with Mike Swenson

About this episode

The episode features an interview with Mike Swenson, a retired broadcast journalist and founder of Barkley Public Relations, discussing his career and expertise in public relations.

Interview with Mike Swenson, who retired in 2021 after a career as a broadcast journalist, press secretary to a Governor and founder and leader of a successful public relations firm. Mike founded Barkley Public Relations in 1987. What began as a regional public relations firm is today a national leader in crisis management, influencer relations, purpose branding and employee engagement. During his career at Barkley, Mike became a nationally recognized leader in both crisis management and cause branding. He also served as global president of IPREX, a collaboration of more than 100 independent public relations firms. Mike began his career in broadcast journalism working in both radio and television. Following that, he spent five years as press secretary to Kansas Gov. John Carlin. Mike is also the co-host of a podcast, The Kansas City Marketing Legends. His web site is https://crisistrak.com/ You can connect with Mike at https://www.linkedin.com/in/mikeswenson1/

People in this episode

Guest: Mike Swenson

Topics covered

• public relations
• crisis management
• entrepreneurship
• broadcast journalism
• cause branding

Keywords

• Mike Swenson
• Barkley Public Relations
• crisis management
• public relations
• broadcast journalism
• cause branding

Mentioned in this episode

Organizations: Barkley Public Relations, IPREX

Places: Kansas

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