About this episode

Tarek Müller discusses his journey from building websites as a teenager to leading ABOUT YOU, a prominent e-commerce platform, while addressing challenges like scams and the future of retail.

Join us for a conversation with Tarek Müller, co-founder and co-CEO of ABOUT YOU, a leading European fashion and lifestyle e-commerce platform and Hamburg’s first unicorn. Tarek shares his journey from building websites at 13 to scaling one of Europe’s fastest-growing tech companies, and dives deep into the future of digital commerce, AI, and sustainable retail - and his close brush with a scammer! In this interview, Tarek reflects on his entrepreneurial roots, the evolution of ABOUT YOU, and the strategic shifts shaping e-commerce today. He also explores the role of AI, the balance between personalisation and sustainability, and how ABOUT YOU fits into the broader ecosystem of modern commerce infrastructure.

People in this episode

Host: Thomas Ohr

Guest: Tarek Müller

Topics covered

• entrepreneurship
• e-commerce
• AI
• sustainability
• digital commerce
• business growth

Mentioned in this episode

Organizations: ABOUT YOU

Places: Hamburg, Europe

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