Maryse Paquette #DESIGNtoCHANGE BACKstage PODcast recording with Ruud Janssen
About this episode
Maryse Paquette discusses her journey in event design and the impact of events on the renewable energy sector.
This podcast episode featured Ruud Janssen interviewing Maryse Paquette, Director of Marketing and Communications at NERGICA, a Canadian research center focused on renewable energies. Maryse shared her journey from starting as an Oakley ambassador through event design certification to her current work organizing the annual Colloque des Energies Renewables event in Quebec. She discussed how events contribute to the renewable energy sector through connection and inspiration, and how her approach to event design has evolved over 15 years, incorporating lessons from the Event Design Certificate Program. The conversation explored the challenges of working in French versus English, the importance of measuring event impact using tools like the Kirkpatrick model, and the evolution of renewable energy events to include multiple sectors beyond just wind energy.
People in this episode
Host: Ruud Janssen
Guest: Maryse Paquette
Topics covered
- event design
- renewable energy
- marketing
- event impact
- bilingual challenges
Keywords
- event design
- renewable energy
- Kirkpatrick model
- Colloque des Energies Renewables
- bilingual events
Mentioned in this episode
Organizations: NERGICA
Places: Quebec
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