303. Do I Need Guests for My Podcast? Why Solo Episodes Convert Best for Entrepreneurs

303. Do I Need Guests for My Podcast? Why Solo Episodes Convert Best for Entrepreneurs

May 12, 2026 · 18 min · Episode 303

About this episode

This episode discusses why solo podcast episodes are more effective for entrepreneurs than guest interviews.

One question that often comes up for business owners starting a podcast is, “Do I need guests for my podcast?” You may have heard that having guests on your podcast is an effective way to grow your podcast audience, but that couldn’t be further from the truth when you are podcasting for your business. Listen to today’s episode to hear why having guests on your podcast does more harm than good when you are leveraging the platform to grow your business and why solo episodes convert best for podcasting business owners. In this episode, I'm giving you all the tea on: Why you don’t need guests on your podcast when you are podcasting for your business Why solo podcasts are more successful than interview heavy ones when you are podcasting for business Why your podcast listeners prefer solo episodes over interviews (and why they don’t think your solo episodes are boring) Resources Mentioned in Today's Episode: Get on the waitlist for Podcast Like a Business Owner Related Episodes and Blog Posts: Episode 302: The Podcast Launch Strategy Business Owners Need to Get Clients Ways I Can Serve You: Join the Evergreen Marketing Era Newsletter Evergreen Marketing Accelerator Recommended Podcast…

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