307. How Often Should You Publish New Podcast Episodes to Get Leads and Sign Clients?

307. How Often Should You Publish New Podcast Episodes to Get Leads and Sign Clients?

June 23, 2026 · 18 min · Episode 307

About this episode

The episode discusses how often to publish podcast episodes to effectively generate leads and sign clients without the need for a weekly schedule.

You want to start a podcast to grow your business, but committing to a weekly podcast right now is not realistic with everything on your plate. What if you didn’t need to publish new episodes weekly to have a successful podcast? Can bi-weekly or seasonal podcasts grow your email list and convert your listeners into clients? That’s exactly what I’m talking about today. I’m sharing how often you should publish new podcast episodes to get leads and sign clients. If you’ve been wanting to start a podcast but have held off because you can’t commit to weekly episodes, this is for you. In this episode, I'm giving you all the tea on: How often you should publish new podcast episodes to get leads and sign clients Why a bi-weekly and seasonal podcast are just as effective in growing your business as a weekly podcast What matters more for getting leads and signing clients than the number of episodes you publish each month How I still have gained new listeners even when dropping down to 2 episodes per month Resources Mentioned in Today's Episode: Join Podcast Like a Business Owner to start your podcast and set it up to support your business growth from the start. Related Episodes and Blog…

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