How to Make AI Recommend YOU as a Voice Actor

How to Make AI Recommend YOU as a Voice Actor

From Everyday VOpreneur® with Marc Scott by Marc Scott

June 11, 2026 · 30 min · Episode 353

About this episode

Marc Scott discusses the importance of generative engine optimization for voice actors in the age of AI-powered search.

Did you know that roughly 50% of consumers are now using AI-powered search? And that number is only going up? In this Summer Series episode of the VOpreneur Podcast, voice actor Cody Rock asks the question that every voice actor with a website needs to hear right now: what is the difference between SEO and GEO, and how can voice actors use both to get in front of more buyers? Marc Scott breaks down the shift from search engine optimization to generative engine optimization - what it means, why it matters, and what he's actually doing on his own website right now to take advantage of it. Inside this episode: The key difference between SEO and GEO - and why the shift from keywords to context changes everything about how you build your website Why the top third of every Google search results page is now an AI summary - and what that means for your old SEO strategy How Marc built 50 to 60 new pages on his website using AI - and how Claude Cowork now does it automatically without him ever touching WordPress The "questions your clients ask" strategy - the simplest starting point for any voice actor who wants to show up in AI search Why GEO is a genuine ground-floor opportunity right…

People in this episode

Host: Marc Scott

Guest: Cody Rock

Topics covered

  • AI in voice acting
  • SEO vs GEO
  • website optimization
  • generative engine optimization
  • voice actor marketing

Keywords

  • AI search
  • SEO
  • GEO
  • voice acting
  • website optimization
  • Google Analytics
  • content strategy

Mentioned in this episode

Organizations: Claude Cowork

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