About this episode

In this episode, Marc Scott discusses strategies for voice actors facing a downturn in their business with guest James Brown.

Is your voice over business down and nothing you try seems to be working? In this Summer Series episode of the VOpreneur Podcast, UK voice actor James Brown asks the question that a lot of VOPreneurs are quietly panicking about right now: my business is down thirty percent, I'm marketing more than ever, what should I focus on to come out the other side intact? Marc doesn't sugarcoat it. His eLearning business was wiped out by AI in 2025. Trade pressures pulled his US clients. He lost more than sixty thousand dollars in income from clients who disappeared in a single year. And he's been doing the hard work of figuring out what comes next. Inside this episode: Why Marc's longest-standing eLearning clients told him "we hate it, but our competitors are using it" - and what that means for your business The exact pivots Marc made: new coaching, a new commercial demo, a new corporate demo, and why he chose those two genres specifically Why Marc is now marketing into Canada after years of focusing almost entirely on the US market The audiobook genre Marc swore he'd never touch - and why he just booked his first one Why booking rates on pay-to-play platforms are dropping for even…

People in this episode

Host: Marc Scott

Guest: James Brown

Topics covered

• voice over business
• marketing strategies
• AI impact
• business pivots
• audiobook genre
• pay-to-play platforms

Keywords

• voice over
• business downturn
• marketing
• AI impact
• audiobook
• coaching
• commercial demo

Mentioned in this episode

Organizations: AI, Canada, US

Books & works: VOpreneur Podcast

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